The internet has always served as a global market place for merchants and consumers to come together. Full of specials and limited deals, full of convenience and hard-to-find items, the internet has opened up the world for shopping and we’ve come to love it. More people are shopping online than ever before and the numbers are growing every day. And why wouldn’t they? Shopping online is everything that shopping in real life wants to be – it’s addictive, effective, dynamic and convenient. People that patronize e-commerce websites feel safe and secure and they love the ability to condense what would usually take days of driving and browsing, into mere hours of clicking and perusing. Internet shopping is here to stay, but how will it grow?
Like everything in existence, for e-commerce to survive there must be growth and there must be competition. As far as online rivalry is concerned, the big and small stores have this covered. With so many stores selling the exact same things there is a desperate desire to set themselves apart. They want to build stronger customer bases and retaining customers is more difficult than ever when everyone seems to be a copy of everyone else. This leaves the consumer caught in the cross hairs – struggling to save, struggling to be loyal but just wanting value for money, high service and the sense that their business means something to the merchants.